Bringing SWOT into focus
نویسنده
چکیده
Continuously transforming technologies, deregulation, everincreasing consumer demands and expectations cause pressure and place companies under continuous risk and uncertainty when formulating strategies. Complex organisational internal issues, effective application, complementarity and co-ordination of resource requirements, paired with internal politics and the need to accomplish levels of excellence, create tension.
منابع مشابه
An improved SWOT approach for conducting strategic planning in the construction industry
SWOT analysis (Strength, Weakness, Opportunity, and Threat) has been in use since the 1960s as a tool to assist strategic planning in various types of enterprises including those in the construction industry. Whilst still widely used, the approach has called for improvements to make it more helpful in strategic management. The project described in this paper aimed to study whether the process t...
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